New to EDI? Electronic Data Interchange (EDI) is the standard retailers use to exchange purchase orders and invoices automatically. A VAN (Value-Added Network) securely carries that data between systems. FreshTrack handles both for you — no manual re-keying, no missed orders.
Marketer Suite
FreshTrack Marketer Suite
Connect your supply chain straight to the major retailers. FreshTrack gives produce and aquaculture marketers and distributors retail EDI, VAN services, multi-buyer distribution, and demand forecasting — so buyer commitments flow all the way back to the farm. Backed by 35+ years of industry heritage.
Marketer Suite
Complete Supply Chain Transparency
The FreshTrack Marketer Suite helps marketers manage products for multiple buyers, route purchase orders to packers, and keep shipping instructions, rework, relabelling, and distribution records together.
Integrate directly with Coles, Woolworths, Aldi, and non-EDI buyers via VAN services. Import orders manually through XML or CSV files for full flexibility.
Book A DemoMarketer Suite pricing starts at $880/month — see pricing.
Integration Highlights
- Coles, Woolworths & Aldi EDI integration
- VAN (Value Added Network) services
- XML & CSV order import
- Non-EDI buyer support
- Real-time supply surplus/deficit alerts
- Harvest date & quality prediction
Benefits
Our Benefits
Everything a marketer needs to manage procurement, distribution, and buyer relationships in fresh produce.
Full traceability through the entire supply chain
Assign purchase orders directly to packers with shipping instructions
Powerful forecasting capabilities for future order & production commitments
B2B & EDI Integration with Australia's major retailers
Detailed reporting features for real-time insights into your marketing operations
Suite Modules
Core Modules & Add-Ons
Marketer Suite Core
Marketer Add-Ons
Retail Connections
Plug Straight Into the Major Retailers
FreshTrack maintains direct EDI connections to Australia's largest grocery buyers — so orders, despatch advices, and invoices flow automatically between you and the retailer.
Coles
Woolworths
Aldi
Costco
EDI / VAN
XML / CSV
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The flexibility in FreshTrack has allowed us to have a custom-tailored system that perfectly fits our unique business needs. It genuinely adapts to how we work — not the other way around.
Nu Phanupen
Humpty Doo Barramundi