Connect your supply chain straight to the major retailers. FreshTrack gives produce marketers and distributors retail EDI, VAN services, multi-buyer distribution, and demand forecasting — so buyer commitments flow all the way back to the farm.
The Base Marketer System markets products to multiple buyers — direct or via distributors. Purchase orders route to one or more packers with shipping instructions. Distributors and ripeners can repack, re-grade, waste, re-palletise, re-label, or forward directly to buyers.
Integrate directly with Coles, Woolworths, Aldi, and non-EDI buyers via VAN services. Import orders manually through XML or CSV files for full flexibility.
Book A DemoMarketer plans start at $880/month — see pricing.
Everything a marketer needs to manage procurement, distribution, and buyer relationships in fresh produce.
FreshTrack maintains direct EDI connections to Australia's largest grocery buyers — so orders, despatch advices, and invoices flow automatically between you and the retailer.
New to EDI? Electronic Data Interchange (EDI) is the standard retailers use to exchange purchase orders and invoices automatically. A VAN (Value-Added Network) securely carries that data between systems. FreshTrack handles both for you — no manual re-keying, no missed orders.
The flexibility in FreshTrack has allowed us to have a custom-tailored system that perfectly fits our unique business needs. It genuinely adapts to how we work — not the other way around.
