Leadership
Founders & Management
Industry veterans steering product direction, partnerships, and long-term strategy.
Australia's leading provider of supply chain traceability and management software for the fresh produce industry — modernising agricultural operations through cloud-based solutions.
FreshTrack Systems Pty Ltd was founded with a clear purpose: to provide farmers, packers, and buyers in the fresh produce industry with high-quality supply chain management and traceability tools and services.
We are a leading provider of supply chain traceability and management software, helping Australian fresh produce businesses modernise their operations through purpose-built cloud technology.
From the paddock to the packing shed to the supermarket shelf — FreshTrack gives every participant in the chain the visibility, efficiency, and accountability they need to thrive.
Every feature built for fresh produce, not adapted from generic ERP systems.
Trusted by growers, packers, and marketers across Australia for over a decade.
Dedicated support team that knows your industry and responds when it matters.
Continuously evolving — from Precision Farming AI to EDI retail integration.
"Provide farmers, packers, and buyers in the fresh produce industry with high-quality supply chain management and traceability tools and services."
To turn fresh produce and aquaculture operations into data-driven businesses — where traceability is effortless, compliance is built in, and every decision is backed by real-time insight from across the supply chain.
Provide innovative, operations-first traceability and supply-chain software that improves efficiency, transparency, compliance, and profitability for growers, packers, marketers, and buyers.
Become a global leader in fresh produce and aquaculture traceability software — expanding into new markets and integrating advanced technologies like AI-assisted workflows for unparalleled supply-chain insight.
An Australian team of fresh-produce and software specialists — from the paddock to the codebase. Full profiles & photos coming soon.
Industry veterans steering product direction, partnerships, and long-term strategy.
Builds and scales FreshTrack Cloud and the FieldOp app across web, iOS, and Android.
Designs the bin tippers, grader interfaces, and SmartPack/AutoPack labelling systems.
The Australian-based team that gets you live and picks up the phone when it matters.
Maps FreshTrack to how your operation actually runs — on farms and packing floors across Australia.
Want to build the platform behind Australia's fresh produce?
View open rolesOver the past decade, our collaboration with FreshTrack has been transformative. What started as a basic system has evolved into a comprehensive service that has completely changed how we manage our operations.
The flexibility in FreshTrack has allowed us to have a custom-tailored system that perfectly fits our unique business needs. It genuinely adapts to how we work.
The whole system is so easy to use, particularly with its integration capabilities. It's transformed the way our team works day-to-day.