Australian AgriTech

From Field to Market —
Complete Traceability for Fresh Produce

Cloud-native supply chain management and traceability for Australian growers, packers, and marketers — one integrated platform from the paddock to the retail shelf.

  • 10+ years in Australian fresh produce
  • Patent-protected · 100% Australian owned
  • Cloud, mobile & offline-ready — works on any device
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+12% Net Profit Gain · W.E.Pack
100% Field-to-Market Traceability
10+ Years in Australian AgriTech
6+ Platform Integrations
01
Cloud Native Technology

Elevating Agriculture

Enterprise-grade cloud software built for Australia's fresh produce industry. Access your full operation from any device, anywhere — in the field or the office.

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02
Smart Solutions

Growers, Packers & Marketers

Purpose-built modules for every role in the supply chain — seamlessly connected so growers, packers, and marketers all work from one integrated platform.

Explore solutions
03
Full Traceability

Track the Entire Journey

Complete field-to-market visibility across your supply chain. Know where every batch of produce is — from harvest through packing, dispatch, and final delivery.

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Watch FreshTrack in Action

A two-minute tour of how growers, packers, and marketers run their entire operation — from field to retail shelf — on one platform.

Australia's Leading Fresh Produce Businesses

Costa
Humpty Doo Barramundi
Koala Farms
Manbulloo
Mountain Blue
Valley Star
Costa
Humpty Doo Barramundi
Koala Farms
Manbulloo
Mountain Blue
Valley Star

One Platform. The Entire Journey.

FreshTrack connects every stage of your fresh produce supply chain — from seed in the ground to delivery at the door.

01

Grow

Integrated farm management from planning through harvest.

  • Crop planning & scheduling
  • Chemical & fertiliser tracking
  • GIS satellite mapping
  • Field activity & FieldOp app
  • Harvest records
Grower Solution →
02

Pack

Full packing house control from receival to dispatch.

  • Receival & grading
  • Point-of-packing labelling
  • Full picker traceability
  • Automated reporting
  • Accounting & payroll interfaces
Packer Solution →
03

Market

Procurement, distribution, and direct retail integration — driven by buyer commitments that flow back to the farm.

  • Buyer commitments (Coles, Woolworths & others commit volume for up to 6 months ahead)
  • Commitment-driven planting programs & harvest forecasting
  • B2B & EDI integration
  • Purchase order management
  • Multi-buyer distribution
Marketer Solution →

Built for Every Step of the Chain

From growing and harvesting to packing, dispatch, and market — FreshTrack covers the entire fresh produce journey.

Solutions for Growers

Solutions for Growers

The ultimate farm management system for fresh produce growers. Integrated crop planning, scheduling, monitoring, chemical tracking, and GIS mapping — all in one cloud platform.

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Solutions for Packers

Solutions for Packers

Redefine how you handle fresh produce from field receivals to market. Automate reporting, point-of-packing labelling, and maintain full traceability back to the picker.

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Solutions for Marketers

Solutions for Marketers

Unlock full transparency and control in fresh produce procurement and supply. B2B & EDI integration with Coles, Woolworths, Aldi, and more, with powerful forecasting tools.

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Plans That Grow With Your Operation

From on-farm visibility to full retail distribution — every plan builds on the last, so you only pay for what you need. Customisable. Scalable. Proven.

See full pricing
100% Australian Owned & Operated

FreshTrack Systems Pty Ltd is proudly Australian owned — built by industry professionals who understand the unique needs of Australian fresh produce. Perth headquarters, Queensland office, and a team that picks up the phone.

Perth Headquarters
QLD Field Office
AU Chemical Database

Custom Hardware That Talks to Your Machinery

While others rely on third-party adapters, FreshTrack designs and manufactures its own hardware — purpose-built to connect directly with the equipment already on your floor. Analog or digital, modern or legacy, if it has a signal we can read it.

Bin Tippers

Automated weight capture and batch recording at every bin tip — zero manual data entry at the receival point.

Graders

Direct interface with optical and mechanical grading machines. Grade results flow straight into FreshTrack records in real time.

Scales & Weighing

Analog and digital scale integration for precise weight capture at any station — packing, dispatch, or in-field.

Precision ABS

Auto Batch Change

Our precision ABS technology reads live conveyor speed to calculate the exact moment a batch changes — triggering automatic updates in FreshTrack with no operator intervention required.

Analog & Digital I/O

Universal signal processing — 4–20mA analog, 0–10V, dry contacts, RS-232/485, and modern digital protocols. Any machine, any age.

General Equipment

Custom hardware interfaces for any non-standard or legacy machinery on your site. If it has a signal output, we can connect it to FreshTrack.

Barcode Scanners

1D and 2D barcode scanning at receival, packing, and dispatch. Supports GS1 barcodes, pallet labels, and carton-level tracking across all FreshTrack workflows.

NFC Readers

Near-field communication for instant packer identification, bin tagging, and asset tracking. Tap-to-record — no manual entry, no delays on the line.

SmartPack & AutoPack Labelling Systems

Purpose-built labelling hardware engineered by FreshTrack — seamlessly integrated with the Cloud Packer System for complete shed automation.

SmartPack

SmartPack Labelling System

Pack smarter, not harder.

  • Wristband, button, scanner & touchscreen activation — any workflow, any shed
  • Instant label printing with automatic packer identification
  • Hands-free efficiency — trigger printing without stopping the line
  • Streamlined tallying via carton-to-pallet scanning
  • Live KPI & fault monitoring on floor displays
  • Customisable & scalable to any packing operation size

Faster, error-free labelling for manual packing lines
AutoPack

AutoPack Labelling System

Automate your shed operations.

  • Automated data capture — serial number scanned at fill point, traceable digital record per carton
  • Inline label application directly on the packing line — zero manual steps
  • Auto scan & palletising with live pallet-build tracking
  • GS1 compliant barcodes for global supply chain compatibility
  • Live KPI dashboards — throughput, faults, and performance in real time
  • Deep system integration with existing packing line automation hardware

GS1 compliant — fully automated for high-throughput packing lines

Patent-Protected Technology

FreshTrack's core supply chain and automation innovations are protected by granted patents in Australia and New Zealand.

Australian Standard Patent
IP Australia
2011 320 023
Granted
New Zealand Patent
IPONZ
607 979
Granted

Connects Seamlessly With Your Existing Tools

FreshTrack doesn't work in isolation — it's built to plug into the accounting, payroll, retail EDI, and equipment systems your business already relies on. No ripping out existing infrastructure.

Direct EDI connections to Coles, Woolworths, Aldi & Costco
MYOB, Xero, NetSuite, iChris & Employment Hero
XML, CSV & custom API for non-standard systems
Packing line hardware & grading equipment
View Integration Details
Retail & EDI
Coles
Woolworths
Aldi
Costco
EDI / VAN
Accounting & Payroll
MYOB
Xero
NetSuite
iChris
Employment Hero
Mobile & Field
iOS App
Android App
GIS Mapping
Reporting & Equipment
Bold Reports
Packing Lines
Grading Hardware

Designed for the Fresh Produce Industry

Every feature built with growers, packers, and marketers in mind — so your operations run smarter from day one.

Optimized Processes

Elevate your operations: our software is designed to enhance efficiency and productivity at every stage of your supply chain.

Full Traceability

Complete product tracking from field to market. Know exactly where your produce is at every step, reducing recall risk and building buyer confidence.

Customised Reporting

Real-time insights and detailed custom reports powered by Bold Reports. Make informed decisions with data tailored to your specific business.

Responsive Support

A dedicated support team that understands the fresh produce industry. We're with you every step of the way, from onboarding to daily operations.

Client Success Story
"The flexibility in FreshTrack has allowed us to have a custom-tailored system that perfectly fits our unique business needs. It genuinely adapts to how we work — not the other way around."
NP
Nu Phanupen
Humpty Doo Barramundi, NT
Read the full story
Custom Tailored System
10+ Years Partnership
+12% Net Profit · W.E.Pack

What Our Clients Say

"

Over the past decade, our collaboration with FreshTrack has been nothing short of transformative. What started as a basic system has evolved into a comprehensive service that has completely changed how we manage our operations.

Josh McGuiness
Mountain Blue
"

The flexibility in FreshTrack has allowed us to have a custom-tailored system that perfectly fits our unique business needs. It's not a one-size-fits-all solution — it genuinely adapts to how we work.

NP
Nu Phanupen
Humpty Doo Barramundi
"

Last year we installed the FreshTrack System and it immediately increased our net profit by 12%. The efficiency gains and reduced waste have delivered a return on investment we didn't expect so quickly.

TE
Tim Elliot
W.E.Pack
"

The whole system is so easy to use, particularly with its integration with the grading computer. It has streamlined our entire packing shed operation and the reporting is exceptional.

Elita Ymer
Valley Star

From the FreshTrack Blog

FreshTrack in Action: Humpty Doo Barramundi
June 30, 2025

FreshTrack in Action: How Humpty Doo Barramundi is Using Digital Tools to Transform Their Operations

Read more
Preparing for Winter: A Checklist for Australian Growers
May 22, 2025

Preparing for Winter: A Checklist for Australian Growers

Read more
Traceability That Works
April 23, 2025

Traceability That Works: How Software Can Help Growers Avoid Costly Recalls

Read more

Ready to modernise your fresh produce operations?

Join Australia's leading fresh produce businesses on FreshTrack. Book a personalised demo today.