June 30, 2025
Australian AgriTech
24/7 Phone Support from our Australian team
Free trial on any Suite
From Soil to Shelf.
One Platform for Fresh Produce.
Australian-built traceability, packing, labelling, QA, grower payments, and reporting software for growers, packers, marketers, and aquaculture operators.
Run daily operations, prove compliance, and see every batch, pallet, grower, label, and dispatch record from one connected platform.
Truly cloud-native. Print labels and connect machinery without maintaining an on-site server.
- Proven across fresh produce & aquaculture operations
- Australian owned — teams in Perth, Mildura, North QLD & Brisbane
- GS1 Associate Alliance Partner
- Cloud, mobile & offline-ready — works on any device
Client-reported result
+12% net profit
W.E.Pack after implementing FreshTrack packing, labelling, and traceability workflows.
Local presence
Perth, Mildura, North QLD & Brisbane
Australian owned, with presence in major growing regions and a team that answers the phone.
Practical coverage
Pick, pack, label, dispatch, pay
One system for the daily work behind fresh produce and aquaculture operations.
GS1 Australia
Associate Alliance Partner
FreshTrack Systems Pty Ltd is listed by GS1 Australia as an Associate Alliance Partner. That matters because GS1 standards underpin barcodes, product identification, and traceability across retail and supply chain systems.
View GS1 listing
Traceability and identification built around recognised standards.
Our Purpose
We turn fresh produce and aquaculture into a data-driven business — where traceability is effortless, compliance is built in, and every decision is backed by real-time insight.
01
Cloud Native Technology
Elevating Agriculture
Enterprise-grade cloud software built for Australia's fresh produce industry. Access your full operation from any device, anywhere — in the field or the office.
Learn more
02
FreshTrack Suites
Growers, Packers & Marketers
Purpose-built modules for the people doing the work: field teams, shed managers, QA staff, label rooms, dispatch teams, and sales offices.
Explore Suites
03
Full Traceability
Track the Entire Journey
Complete field-to-market visibility across your supply chain. Know where every batch of produce is — from harvest through packing, dispatch, and final delivery.
Book a demo
See It In Action
Watch FreshTrack in Action
A two-minute tour of how growers, packers, and marketers run their entire operation — from field to retail shelf — on one platform.
Trusted By
Australia's Leading Fresh Produce & Aquaculture Businesses
Why Teams Switch
Built for produce operations that have outgrown spreadsheets and disconnected systems.
FreshTrack brings grower records, packhouse activity, QA, labelling, dispatch, payments, and reporting into one operational platform, so teams can work from the same live data instead of chasing paperwork after the fact.
Instead of spreadsheets
Live operational records
Capture harvest, packing, QA, inventory, and dispatch data as work happens, with fewer duplicate entries and fewer end-of-day surprises.
Instead of generic ERP
Produce-specific workflows
Purpose-built modules for picking, grading, point-of-pack labelling, grower payments, palletising, EDI, and buyer traceability requirements.
Instead of packhouse-only tools
Field-to-market visibility
Trace product back to blocks, growers, pickers, batches, labels, pallets, and customers without stitching together separate systems.
Proof from operators
+12% net profit reported by W.E.Pack
Real customers use FreshTrack to reduce waste, improve throughput, and make better day-to-day decisions across fresh produce operations.
Read the case study
Local Team
People who understand harvest pressure, packing sheds, labels, growers, and buyers.
FreshTrack is not a faceless overseas SaaS product. Our Australian team works with fresh produce and aquaculture operators who need practical software, straight answers, and support when the season is moving.
Perth HQ
Mildura VIC
North Queensland
Brisbane area
Real people on the other end
Implementation, onboarding, training, and support from a team that understands produce operations.
Four teams, right across the country
Perth HQ plus teams in Mildura (VIC), North QLD, and the Brisbane area — Australian owned and operated, with local presence for growers, packers, marketers, and aquaculture teams.
Practical rollout, not software theatre
We walk through your current process first, then show the FreshTrack modules that fit your operation.
What It Helps Fix
Less chasing. Fewer mistakes. Clearer records when buyers ask questions.
FreshTrack is built around the everyday jobs that cost time when they are handled on paper, in spreadsheets, or across disconnected tools.
Reduce admin double handling
Capture work once and carry it through harvest, packing, dispatch, grower payments, and reporting.
Improve label and dispatch accuracy
Connect packing, point-of-pack labelling, palletising, orders, and dispatch so fewer details are retyped.
Trace product quickly
Find the records behind a pallet, batch, block, grower, picker, label, or customer without hunting through folders.
Pay growers and pickers with confidence
Link harvest, packing, piece-rate, and grower payment records back to the work actually completed.
Keep QA and audit records ready
Bring checks, forms, quality records, and supporting documentation into the same operational picture.
Get help from people who know produce
Work with an Australian team that understands harvest pressure, packing sheds, buyer requirements, and seasonality.
Which Suite Fits?
Start with the part of the business that needs the clearest records.
No calculator needed. Most teams know where the pressure is: field records, shed flow, labels, dispatch, or buyer commitments.
Grower Suite
For farms and field teams
Crop planning, chemical records, field activity, harvest capture, labour, maps, and reporting.
Best fit when: You need cleaner farm records and better harvest visibility before produce reaches the shed. Packer SuiteFor packing sheds and processors
Receival, grading, packing, point-of-pack labels, palletising, dispatch, QA, and grower payments.
Best fit when: Your team is chasing labels, pallets, QA records, picker traceability, or dispatch paperwork. Marketer SuiteFor sales, EDI, and distribution
Buyer orders, retailer EDI, VAN services, multi-buyer distribution, forecasting, and dispatch visibility.
Best fit when: You need buyer commitments, packer instructions, EDI, and shipping records in one place. Export & Retail SupplyFor export, retail, and multi-party supply chains
Traceability, packing instructions, buyer commitments, dispatch visibility, EDI, and documentation across growers, packers, buyers, and service providers.
Best fit when: You need produce records and supply-chain commitments to hold together across organisations.
Before / After
Move from chasing paperwork to seeing what happened.
FreshTrack is designed for teams that have outgrown spreadsheets, paper QA sheets, retyped labels, disconnected accounting exports, and last-minute buyer questions.
Before FreshTrack
- Harvest, QA, labels, and dispatch stored in different places
- Office staff retype information from paper or spreadsheets
- Buyer or audit questions trigger a scramble for records
- Grower and picker payments need manual reconciliation
With FreshTrack
- One operational record from field to dispatch
- Labels, pallets, QA, and dispatch tied to live data
- Traceability records ready when buyers ask questions
- Payments and reports built from the work already captured
What We Grow
Built Around What You Grow
From mango and avocado treecrops to berries, bananas and vegetables — and barramundi aquaculture — FreshTrack runs the operations behind Australia's favourite produce.
How It Works
One platform. Every step of the chain.
FreshTrack is sold as three clear Suites: Grower Suite, Packer Suite, and Marketer Suite. Each Suite includes core modules and optional add-ons, so you start with the package that matches how your operation works.
01 — Grow
Grow
Integrated farm management from planning through harvest.
- Crop planning & scheduling
- Chemical & fertiliser tracking
- GIS satellite mapping
- Field activity & FieldOp app
- Harvest records
- Weather integration
- Tray picking & packing
02 — Pack
Pack
Full packing house control from receival to dispatch.
- Receival & grading
- Point-of-packing labelling
- Full picker traceability
- Automated reporting
- Accounting & payroll interfaces
- Freight reconciliation
- Grower payments & pooling
03 — Market
Market
Procurement, distribution, and direct retail integration.
- Buyer commitments
- Planting programs & forecasting
- B2B & EDI integration
- Purchase order management
- Multi-buyer distribution
- Service invoices
- Consignment management
Who It's For
Is FreshTrack Built for Your Operation?
FreshTrack is purpose-built for operations where visibility, compliance, and throughput genuinely matter. You're likely a great fit if you:
Supply Audit-Heavy Buyers
You supply supermarkets, exporters, or other buyers who require full traceability documentation, compliant labelling, and rapid recall response — and the stakes of getting it wrong are high.
Operate Across Multiple Sites
You run multiple farms, sheds, cool-stores, lines, or product categories and need a consolidated view across all of them — not a different spreadsheet for each location.
Need Field-to-Pallet Traceability
You need to track produce from field receival through grading, packing, and palletising to final dispatch — with a complete, auditable chain-of-custody at every step.
Manage Seasonal Labour
You handle high-volume seasonal throughput with large, rotating workforces — and need timeclock, picker tracking, and grower payment processes that don't create a separate admin burden.
Replacing Spreadsheets or Legacy Systems
You're running on spreadsheets, paper-based processes, or an ageing packhouse system that can't keep up with your compliance obligations or reporting needs.
Starting Smaller? That's Fine.
Smaller operations can start with a Grower Suite from $220/month and expand as your business grows. FreshTrack scales with you — each Suite builds on the last.
See if it's a fit
24/7 Australian Support
Real people close to the regions where you operate.
North QLD
Brisbane
Mildura
Perth
Proprietary Hardware
Custom Hardware That Talks to Your Machinery
FreshTrack designs and manufactures its own hardware to connect the equipment already on your floor directly to FreshTrack Cloud. Print labels, read scales, capture grader results, and automate machinery without maintaining a traditional on-site application server.
Inside FreshTrack Hardware
Your machineryGraders, scales, printers and lines
No application server
FreshTrack CloudSecure, live and available anywhere
Bin Tippers
Automated weight capture and batch recording at every bin tip — zero manual data entry at the receival point.
Graders
Direct interface with optical and mechanical grading machines. Grade results flow straight into FreshTrack records in real time.
Scales & Weighing
Analog and digital scale integration for precise weight capture at any station — packing, dispatch, or in-field.
Precision ABS
Auto Batch Change
Our precision ABS technology reads live conveyor speed to calculate the exact moment a batch changes — triggering automatic updates in FreshTrack with no operator intervention required.
Analog & Digital I/O
Universal signal processing — 4–20mA analog, 0–10V, dry contacts, RS-232/485, and modern digital protocols. Any machine, any age.
General Equipment
Custom hardware interfaces for any non-standard or legacy machinery on your site. If it has a signal output, we can connect it to FreshTrack.
Barcode Scanners
1D and 2D barcode scanning at receival, packing, and dispatch. Supports GS1 barcodes, pallet labels, and carton-level tracking across all FreshTrack workflows.
NFC Readers
Near-field communication for instant packer identification, bin tagging, and asset tracking. Tap-to-record — no manual entry, no delays on the line.
Proprietary Labelling Technology
SmartPack & AutoPack Labelling Systems
Purpose-built labelling hardware engineered by FreshTrack — seamlessly integrated with the Packer Suite for complete shed automation.
SmartPack
SmartPack Labelling System
Pack smarter, not harder.
- Wristband, button, scanner & touchscreen activation — any workflow, any shed
- Instant label printing with automatic packer identification
- Hands-free efficiency — trigger printing without stopping the line
- Streamlined tallying via carton-to-pallet scanning
- Live KPI & fault monitoring on floor displays
- Customisable & scalable to any packing operation size
Faster, error-free labelling for manual packing lines
AutoPack
AutoPack Labelling System
Automate your shed operations.
- Automated data capture — serial number scanned at fill point, traceable digital record per carton
- Inline label application directly on the packing line — zero manual steps
- Auto scan & palletising with live pallet-build tracking
- GS1 compliant barcodes for global supply chain compatibility
- Live KPI dashboards — throughput, faults, and performance in real time
- Deep system integration with existing packing line automation hardware
GS1 compliant — fully automated for high-throughput packing lines
Patent-Protected Technology
FreshTrack's core supply chain and automation innovations are protected by granted patents in Australia and New Zealand.
Australian Standard Patent
2011 320 023
Granted
New Zealand Patent
607 979
Granted
Integrations
View Integration Details
Connects Seamlessly With Your Existing Tools
FreshTrack doesn't work in isolation — it's built to plug into the accounting, payroll, retail EDI, and equipment systems your business already relies on. No ripping out existing infrastructure.
Direct EDI connections to Coles, Woolworths, Aldi & Costco
MYOB, Xero, NetSuite, iChris & Employment Hero
XML, CSV & custom API for non-standard systems
Packing line hardware & grading equipment
Retail & EDI
Coles
Woolworths
Aldi
Costco
EDI / VAN
Accounting & Payroll
MYOB
Xero
NetSuite
iChris
Employment Hero
Mobile & Field
iOS App
Android App
GIS Mapping
Reporting & Equipment
Bold Reports
Packing Lines
Grading Hardware
Why FreshTrack
Designed for the Fresh Produce Industry
Every feature built with growers, packers, and marketers in mind — so your operations run smarter from day one.
Optimized Processes
Elevate your operations: our software is designed to enhance efficiency and productivity at every stage of your supply chain.
Full Traceability
Complete product tracking from field to market. Know exactly where your produce is at every step, reducing recall risk and building buyer confidence.
Customised Reporting
Real-time insights and detailed custom reports powered by Bold Reports. Make informed decisions with data tailored to your specific business.
Responsive Support
A dedicated support team that understands the fresh produce industry. We're with you every step of the way, from onboarding to daily operations.
Client Success Story
"The flexibility in FreshTrack has allowed us to have a custom-tailored system that perfectly fits our unique business needs. It genuinely adapts to how we work — not the other way around."Read the full story View all case studies
Client Stories
What Our Clients Say
"
Read the story
Over the past decade, our collaboration with FreshTrack has been nothing short of transformative. What started as a basic system has evolved into a comprehensive service that has completely changed how we manage our operations.
Josh McGuiness
Mountain Blue
"
The flexibility in FreshTrack has allowed us to have a custom-tailored system that perfectly fits our unique business needs. It's not a one-size-fits-all solution — it genuinely adapts to how we work.
Read the story
"
Last year we installed the FreshTrack System and it immediately increased our net profit by 12%. The efficiency gains and reduced waste have delivered a return on investment we didn't expect so quickly.
Read the case study
"
The whole system is so easy to use, particularly with its integration with the grading computer. It has streamlined our entire packing shed operation and the reporting is exceptional.
Elita Ymer
Valley Star
Latest News
From the FreshTrack Blog
April 23, 2025
Traceability That Works: How Software Can Help Growers Avoid Costly Recalls
Read more
Common Questions
The questions teams usually ask before a demo.
Cloud, internet access, labels, existing hardware, offline work, and support are usually the first practical checks.
Do we need to manage servers?
No. FreshTrack Cloud is hosted for you. Your team needs reliable internet access and modern web browsers.
What happens if internet is patchy?
The FieldOp app is offline-tolerant for data capture. For shed-critical workflows, we help you plan connectivity and backup options.
Can FreshTrack print local labels from the cloud?
Yes. Local label printers connect through a background service on your network, so cloud workflows can still print in the shed.
Can we use our existing hardware?
Often, yes. FreshTrack can work with existing scanners, printers, graders, scales, and packing-line equipment after technical scoping.