+12% Net Profit Gain — W.E.Pack
How a commercial packing operation used FreshTrack to eliminate manual processes, tighten traceability, and deliver a measurable return within a single season.
About W.E.Pack
W.E.Pack is a commercial fresh produce packing operation supplying Australian fresh produce markets. The business operates a high-throughput packing shed environment with seasonal labour peaks and demanding buyer compliance requirements.
Manual Processes, Limited Visibility
Before FreshTrack, W.E.Pack relied on manual records and disconnected processes to manage receival, grading, packing, and dispatch. This created several recurring pain points:
- › Grading data had to be manually re-entered into separate records, creating lag and error risk
- › Traceability from receival to dispatch was time-consuming to reconstruct in the event of an audit or recall
- › Produce waste was difficult to quantify and track back to source
- › Real-time shed-floor visibility — throughput, batch status, labour performance — was not available to management
Modules Deployed
FreshTrack's implementation team scoped and deployed a tightly integrated solution centred on the Packer Suite. The grader interface — using FreshTrack's Cloudlink driver — eliminated manual re-entry of grade results by feeding data directly into packing records in real time. Point-of-pack labelling ensured every carton was linked to its source batch, picker, and grade from the moment it left the packing line.
Automated reporting replaced end-of-day manual summaries, giving management a live view of throughput, waste, and labour productivity across the shed floor. Grower payment calculations — previously a manual, error-prone process — were automated against confirmed packed weights and grades.
"Last year we installed the FreshTrack System and it immediately increased our net profit by 12%. The efficiency gains and reduced waste delivered a return on investment we didn't expect so quickly."
A Measurable Return Within One Season
The headline result — a +12% net profit gain — was client-reported by W.E.Pack following their first full season on FreshTrack. The gain reflected the combined effect of reduced waste, tighter operational control, and administrative time saved across grading, packing, and payment processes.
Supporting outcomes reported by FreshTrack clients across the packer segment include:
- Approximately 20% less produce waste — through better batch visibility and reduced handling errors (client-reported average; results vary)
- Approximately 15% faster distribution — from packing to dispatch, driven by automated labelling and pallet-build tracking (client-reported average; results vary)
- Approximately 10% lower operating costs — through automation of manual administrative and data-entry tasks (client-reported average; results vary)
- Full batch traceability — receival to dispatch — available within minutes rather than requiring manual reconstruction