Leadership
Founders & Management
Industry veterans steering product direction, partnerships, and long-term strategy.
About FreshTrack
About FreshTrack Systems
Australia's leading supply chain traceability and management software for fresh produce and aquaculture — built on 35+ years of industry heritage, modernising operations from harvest to retail through cloud technology.
Our Mission
Built for the Fresh Produce Industry
FreshTrack Systems Pty Ltd was founded with a clear purpose: to provide farmers, packers, and buyers in the fresh produce industry with high-quality supply chain management and traceability tools and services.
With over 35 years of heritage in fresh produce technology, we help Australian produce and aquaculture businesses modernise their operations through purpose-built cloud software.
From the paddock to the packing shed to the supermarket shelf — FreshTrack gives every participant in the chain the visibility, efficiency, and accountability they need to thrive.
Industry-First
Every feature built for fresh produce, not adapted from generic ERP systems.
Trusted
Relied on across Australia's fresh produce and aquaculture supply chains, built on 35+ years of industry heritage.
Responsive
Dedicated support team that knows your industry and responds when it matters.
Innovative
Continuously evolving — from Precision Farming AI to EDI retail integration.
35+
Years' industry heritage
~20%
Less waste
~15%
Faster to market
~10%
Lower operating costs
Waste, time & cost figures are client-reported averages — individual results vary.
"Provide farmers, packers, and buyers in the fresh produce industry with high-quality supply chain management and traceability tools and services."
Company Details
ABN13 146 508 590
Perth HQLevel 28, 140 St Georges Terrace, Perth WA 6000
VictoriaMildura region team presence
Phone1300 083 532
Emailsales@freshtrack.com
What Drives Us
Purpose, Mission & Vision
To turn fresh produce and aquaculture operations into data-driven businesses — where traceability is effortless, compliance is built in, and every decision is backed by real-time insight from across the supply chain.
Our Mission
Provide innovative, operations-first traceability and supply-chain software that improves efficiency, transparency, compliance, and profitability for growers, packers, marketers, and buyers.
Our Vision
Become a global leader in fresh produce and aquaculture traceability software — expanding into new markets and integrating advanced technologies like AI-assisted workflows for unparalleled supply-chain insight.
Our Values
Trust & transparency
Delivery on commitments
Quality
Agility
Teamwork
Long-term partnerships
Our People
Meet the Team
An Australian team of fresh-produce and software specialists — from the paddock to the codebase. Full profiles & photos coming soon.
Software Engineering
Cloud & Mobile
Builds and scales FreshTrack Cloud and the FieldOp app across web, iOS, and Android.
Hardware & Integrations
Engineering
Designs the bin tippers, grader interfaces, and SmartPack/AutoPack labelling systems.
Customer Success
Onboarding & Support
The Australian-based team that gets you live and picks up the phone when it matters.
Field Solutions
Implementation & Sales
Maps FreshTrack to how your operation actually runs — on farms and packing floors across Australia.
Join Us
We're hiring
Want to build the platform behind Australia's fresh produce?
View open roles
Our Clients
What Our Clients Say
"
Over the past decade, our collaboration with FreshTrack has been transformative. What started as a basic system has evolved into a comprehensive service that has completely changed how we manage our operations.
"
The flexibility in FreshTrack has allowed us to have a custom-tailored system that perfectly fits our unique business needs. It genuinely adapts to how we work.
"
The whole system is so easy to use, particularly with its integration capabilities. It's transformed the way our team works day-to-day.